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The Fake News Bible: Marco Camisani Calzolari's new book is out

June 22, 2018



A guide to fake news that tackles the theme concretely, analyzing especially the techniques used by those who create and disseminate them.

How are they created? Who makes them? How do they become viral? What technologies are used?

Fake news, click-bait, conspiracy theory, pseudo-science, storytelling, shitposting, satire and entertainment are some of the main categories considered.

The book analyzes the reasons why they are created, including influencing public opinion, influencing the market and decision makers, monetizing traffic or doing character Assassination and who creates them uses techniques of psychology combined with digital in order to achieve maximum dissemination.

The last part of the book is dedicated to debunking and some proposals for potential solutions to combat the phenomenon.

To purchase the book on Amazon, click here

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